Aprons, Tabards & Hair Gowns

Accidents happen within the salon and beauty industry, so having a work apron, tabard or hair gown is essential to provide an extra layer of personal protection in your salon. Our simple yet timeless salon aprons have been designed with both style and durability in mind, making them the essential beauty apron for your salon.

Our work tabard, hair gowns and aprons come in a variety of colours, styles, and lengths. From sturdy polyesters and cotton canvas to both faux and real leather, we have a range of fabrics to provide protection and easy cleaning without compromising on fashion.

For those that care about their customers just as much as their salon staff, we also offer a range of disposable aprons and reusable gowns to ensure their protection and comfort.

Our History

1966

The Beginning

In 1966, Louis and Molly Shinwell pioneered the creation of the first modern Cossack-style dental tunic, igniting the journey of Dencowear. The name Den-Co-Wear comes from the very first 'dental coat' that was made. Their vision laid the cornerstone for a company dedicated to blending innovation with style, a legacy spanning three generations.

1980

2nd Generation

Under the dynamic leadership of Sue Sherman (daughter of Louis & Molly) during the vibrant 1980s, Dencowear's horizon expanded beyond dental tunics. Embracing a diverse array of industries, from beauty salons to spas and pharmacies, our commitment to exceptional service and innovation continued to shine, fostering a culture of positivity and growth within our company.

2000

Salonwear Direct Emerges

In the dawn of the digital age, Salonwear Direct emerged as a beacon of excellence in the early 2000s. Spearheading the online revolution within our industry, we established one of the UK's foremost online shops, seamlessly adapting to the evolving needs and trends of our clientele.

2005

3rd Generation

With Ilan Sherman's entry into the business in 2005, the legacy of innovation and customer-centric ethos was further fortified, ensuring Dencowear's continued evolution and prominence in the industry.

2024

our vision

Our vision is to become the UK’s number one recognised brand for modern premium health and beauty clothing.

For three generations, our mission has remained the same: to ‘MAKE PEOPLE LOOK AND FEEL GREAT.’ The 'look' comes from the quality of our garments, and the 'feel' from the exceptional experience our customers have when interacting with us.