About Us


We are always looking to break the mould. Our ever changing range encompasses the freshest uniform styling, tried and tested quality and unrivalled practicality to give industry professionals the image they truly desire.

We don’t believe in boring. We believe in pushing the boundaries of fashion, improving our already sky high quality, and providing our customers with the look that they deserve; smart, professional, fashionable and practical.



The age of our team members varies, but the energy and passion levels are the same throughout. From the youngest members to the more experienced hands, everyone gives a minimum of 100% to the business every single day. In a team with a wealth of interchangeable skills and knowledge, some of our best and most creative ideas have happened around an extremely loud and animated boardroom table.

We pick apart every single detail with maximum passion and care. If we weren’t this passionate about our brand we wouldn’t be as successful as we are today.



Any potential customer, window shopper or internet surfer that comes across our website is welcomed with arms wide open. They will be greeted with our most exclusive offers, our premium quality products and unrivalled service as though we have known them for years.

At Salonwear, we have an amazing family culture, and we are always looking to grow our family. When you become a member, you will be presented with unbelievable offers and phenomenal promotions. When someone requests a brochure or creates an online account we see this as an amazing opportunity to grow our family.



We are innovative and fast moving. So fast moving that we have been known to stumble upon solutions before a problem has even surfaced. We pride ourselves on being one step ahead of the game. We set the direction in our industry and never sit still. We were the first in our industry to have a Facebook, Twitter, YouTube, Vimeo.

First to have a student Eco bag, and first to have Branded buttons and zips on our garments... (You get the idea). We look at everything from as many angles as we can, and we are always looking to tilt our heads a little more to make sure that we are as effective, excellent and innovative as possible.



It is a prerequisite of a Salonwear team member to be able to think a long way outside the box. Where other companies look externally for all things creative, we look within at our sparkling team of creative minds to design our order forms, glamorous brochures, eye-catching letter heads and show-stopping email promotions.

Even our head office is decorated by those who work in it! We value staff skills, and personal development is a top priority for our team, regardless of age or experience. Our creativity never stops flowing, and we squeeze every single drop out of it each and every day!



Style, innovation, creativity and passion are the fuel to move forward. We are always leaving behind outdated ideas, but the one thing that will never change is the quality, durability and practicality of our uniforms. We use fabric of the highest quality to make sure that our professional customers feel as good as they look, and they keep feeling this way for a very long time.


Company Info

  • Registered name: Dencowear Ltd T/A Salonwear Direct
  • Registered address: 14 Buslingthorpe Green, Leeds, West Yorkshire, LS7 2HG
  • Company No: 2134112 England
  • VAT Registration No: 168 8577 01