Hospitality Uniforms

From chefs’ uniforms to restaurant staff workwear, we’ve got all hospitality staff roles covered with our smart hospitality workwear options. With a broad range of stylish designs and colours to choose from across our range, you can find the best suited uniforms to match your hospitality business’s branding.

Our shirts, blouses, trousers and short skirts ensure your hospitality staff maintain a professional look in front of customers, while our tabards and aprons ensure your uniform stays clean and presentable at all times. When it comes to finding smart, stylish and practical hospitality uniforms for all roles within the sector, we have you covered here at Salonwear Direct. Browse our full range today and customise your hospitality uniforms with embroidered logos or lettering with our embroidery service.

Our History

1966

The Beginning

In 1966, Louis and Molly Shinwell pioneered the creation of the first modern Cossack-style dental tunic, igniting the journey of Dencowear. The name Den-Co-Wear comes from the very first 'dental coat' that was made. Their vision laid the cornerstone for a company dedicated to blending innovation with style, a legacy spanning three generations.

1980

2nd Generation

Under the dynamic leadership of Sue Sherman (daughter of Louis & Molly) during the vibrant 1980s, Dencowear's horizon expanded beyond dental tunics. Embracing a diverse array of industries, from beauty salons to spas and pharmacies, our commitment to exceptional service and innovation continued to shine, fostering a culture of positivity and growth within our company.

2000

Salonwear Direct Emerges

In the dawn of the digital age, Salonwear Direct emerged as a beacon of excellence in the early 2000s. Spearheading the online revolution within our industry, we established one of the UK's foremost online shops, seamlessly adapting to the evolving needs and trends of our clientele.

2005

3rd Generation

With Ilan Sherman's entry into the business in 2005, the legacy of innovation and customer-centric ethos was further fortified, ensuring Dencowear's continued evolution and prominence in the industry.

2024

our vision

Our vision is to become the UK’s number one recognised brand for modern premium health and beauty clothing.

For three generations, our mission has remained the same: to ‘MAKE PEOPLE LOOK AND FEEL GREAT.’ The 'look' comes from the quality of our garments, and the 'feel' from the exceptional experience our customers have when interacting with us.