To many, the humble hairdryer has no need for reinvention. Not so for James Dyson, whose company announced the latest in hair care tech on April 27th in Tokyo.
The Dyson 'Supersonic' may not look like much but, it packs a powerful punch. This lightweight dryer leaves behind the top heavy designs of its predecessors in favour of the simple, cylindrical frisbee-like disk. In addition, it has an airflow of 41 litres per second which enables the Supersonic to perform high-speed drying without the pressure that causes heat to build up in traditional dryers.
And, the 'Supersonic' truly is a dryer for the smartphone age. With a thermistor that measures exiting air temperature 20 times a second and feeds back to an in-built microprocessor, the Supersonic adjusts the double-stack heating element to maintain conditions.
While for some this may look like a microphone designed by Lady Gaga, Dyson have kept to their simplistic, user friendly mantra with three precise speed settings and four settings for heat. It also comes with magnetic modifying attachments for quick and easy adjustment.
However, one of the biggest setbacks of all this innovation, is cost. With a starting price of £299.99, you may have to start saving your pennies to get one for your salon or home.
Needless to say, only time will tell if the Dyson Supersonic blows us away or is simply full of hot air.
By Ryan Griffiths