new collection
Simki Scrubs - Now Blush Pink, Hunter Green & Pewter
Ari Long Length Scrub Top - Blush Pink
Nova Modern Scrub Top - Pewter
Nova Modern Scrub Top - Blush Pink
Ari Long Length Scrub Top - Hunter Green
Ari Long Length Scrub Top - Pewter
Arlo Straight Leg Scrub Bottoms - Blush Pink
Arlo Straight Leg Scrub Bottoms - Pewter
Neo Scrub Joggers - Hunter Green
our collections
With over 20 years experience, we pride ourselves on fashion-forward beauty tunics. Find our salon tunics available in a variety of styles and colours at Salonwear!
We offer a wide selection of high-quality work trousers that are suitable for a range of professions within the beauty industries.
Discover our collection of modern and classic scrubs, blending style and comfort to keep you looking professional and feeling great all day.
Our range of stylish dresses and jumpsuits are the perfect work uniform for women. Our professional uniform options are ideal for hairdressers...
1966
The Beginning
In 1966, Louis and Molly Shinwell pioneered the creation of the first modern Cossack-style dental tunic, igniting the journey of Dencowear. The name Den-Co-Wear comes from the very first 'dental coat' that was made. Their vision laid the cornerstone for a company dedicated to blending innovation with style, a legacy spanning three generations.
1980
2nd Generation
Under the dynamic leadership of Sue Sherman (daughter of Louis & Molly) during the vibrant 1980s, Dencowear's horizon expanded beyond dental tunics. Embracing a diverse array of industries, from beauty salons to spas and pharmacies, our commitment to exceptional service and innovation continued to shine, fostering a culture of positivity and growth within our company.
2000
Salonwear Direct Emerges
In the dawn of the digital age, Salonwear Direct emerged as a beacon of excellence in the early 2000s. Spearheading the online revolution within our industry, we established one of the UK's foremost online shops, seamlessly adapting to the evolving needs and trends of our clientele.
2005
3rd Generation
With Ilan Sherman's entry into the business in 2005, the legacy of innovation and customer-centric ethos was further fortified, ensuring Dencowear's continued evolution and prominence in the industry.
2024
our vision
Our vision is to become the UK’s number one recognised brand for modern premium health and beauty clothing.
For three generations, our mission has remained the same: to ‘MAKE PEOPLE LOOK AND FEEL GREAT.’ The 'look' comes from the quality of our garments, and the 'feel' from the exceptional experience our customers have when interacting with us.