Salonwear Direct Blog

  • Belle Beauty Tunic

    Our signature tunic, the BELLE is luxurious, comfortable and flattering.

    It has an asymmetric collar and a side-fastening, heart-shaped zipper.  This Salon Tunic also features side vents for a better fit and for easier movement.

    The asymmetrical neckline was inspired by catwalk designs that has been seen in the work of designers such as Tom Ford, Alexander Wang, Caroline Herrera, Marc Jacobs and Alexander McQueen. It maintains a professional, modern look.

    Available in 8 colours:

    • Black
    • Aubergine
    • Navy
    • Red
    • Purple
    • Hot pink
    • Turquoise
    • Slate Grey

    Our best seller, season after season, is a great choice for your go-to uniform.

    Wear with matching SIGNATURE or SKINNY.

  • Reason #1 to Choose Dencowear

    3 Generations of Experience

    We found out that not a lot of you know that Salonwear is a brand from our company Dencowear. So we thought we'd give you a little background about who your uniforms come from.
    Den-Co-Wear originated from the garment 'Dental Coat'.
    It was a Cossack style Dental Jacket that Louis Shinwell (our current owners Grandfather) brought back from America in 1966, seeing a demand in the UK for this style.
    This led to the founding of Dencowear where we would sell Cossack style Dental coats, and a handful of different clinical styles, to Dentists listed in the Dental Registry Book and became very well-known.
    In 1999, Salonwear Direct was born and became a huge hit for Dencowear as the Salon uniforms became increasingly popular!
    Since, the company has grown and developed greatly and we now supply you with high quality garments, in many styles, to a variety professions in the healthcare and beauty industry.
    Check out some of Dencowears favourite Beauty Salon uniforms.
    dencowear Our brochure from 1966.
  • Celebrating 50 Years!

    50th birthday!

    Celebrating 50 years of innovation and excellence.

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  • Happy 50th Birthday Geoff!



    Our longest serving member Geoff turned 50 today! Check out this behind the scenes video...

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  • Product Perespective - The Sparkle Tunic



    Shine bright like a diamond.

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  • The best deals from Salonwear!


    How you could be missing out if you aren't subscribed to our emails!

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  • The Great Salonwear Survey!


    Helping us to help you!

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  • Latest, Greatest Sale Items!


    Check out our latest and greatest sale items from Salonwear!

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  • Product Perspectives - The Belle Tunic


    Today on Salonwear, we're examining the tunic that doesn't wear its heart on its sleeve (but does on a zip...)


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  • Winds of Change - Dyson's Hairdryer Revolution

    How Dyson are dragging hair care into the smart tech age.

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