Salonwear Direct Blog


    As a company, we believe that it is important to invest in our client's local communities and have built up close connections over many years which we are very proud of. Our company has had a strong partnership with the Haven Breast Cancer Charity in Leeds for many years, which we so far have proudly donated over £20,000 to them.

    For more than two decades, The Haven has been providing support and services to literally thousands. A versatile host of people have benefited from The Haven, from specialist nurses and therapists, to the arrangement of meetings with others going through a similar experience. Their excellent programmes are dedicated to make people feel better, with a keen eye on encouraging them to develop a healthier lifestyle. Free of charge, The Haven pride themselves on flexibility and welcome people at any time – before, during or after medical treatment.

    This month is Breast Cancer Awareness month, as a result of this our company has decided that the 10% of every purchase will be donated to The Heaven Charity. As well as the donation, we have also decided to give our customers 10% off their order. Simply use the code 'HAVEN10' at the checkout.

  • Belle Beauty Tunic

    Our signature tunic, the BELLE is luxurious, comfortable and flattering.

    It has an asymmetric collar and a side-fastening, heart-shaped zipper.  This Salon Tunic also features side vents for a better fit and for easier movement.

    The asymmetrical neckline was inspired by catwalk designs that has been seen in the work of designers such as Tom Ford, Alexander Wang, Caroline Herrera, Marc Jacobs and Alexander McQueen. It maintains a professional, modern look.

    Available in 8 colours:

    • Black
    • Aubergine
    • Navy
    • Red
    • Purple
    • Hot pink
    • Turquoise
    • Slate Grey

    Our best seller, season after season, is a great choice for your go-to uniform.

    Wear with matching SIGNATURE or SKINNY.

  • Reason #1 to Choose Dencowear

    3 Generations of Experience

    We found out that not a lot of you know that Salonwear is a brand from our company Dencowear. So we thought we'd give you a little background about who your uniforms come from.
    Den-Co-Wear originated from the garment 'Dental Coat'.
    It was a Cossack style Dental Jacket that Louis Shinwell (our current owners Grandfather) brought back from America in 1966, seeing a demand in the UK for this style.
    This led to the founding of Dencowear where we would sell Cossack style Dental coats, and a handful of different clinical styles, to Dentists listed in the Dental Registry Book and became very well-known.
    In 1999, Salonwear Direct was born and became a huge hit for Dencowear as the Salon uniforms became increasingly popular!
    Since, the company has grown and developed greatly and we now supply you with high quality garments, in many styles, to a variety professions in the healthcare and beauty industry.
    Check out some of Dencowears favourite Beauty Salon uniforms.
    dencowear Our brochure from 1966.
  • Celebrating 50 Years!

    50th birthday!

    Celebrating 50 years of innovation and excellence.

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  • Happy 50th Birthday Geoff!



    Our longest serving member Geoff turned 50 today! Check out this behind the scenes video...

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  • Product Perespective - The Sparkle Tunic



    Shine bright like a diamond.

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  • The best deals from Salonwear!


    How you could be missing out if you aren't subscribed to our emails!

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  • The Great Salonwear Survey!


    Helping us to help you!

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  • Latest, Greatest Sale Items!


    Check out our latest and greatest sale items from Salonwear!

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  • Product Perspectives - The Belle Tunic


    Today on Salonwear, we're examining the tunic that doesn't wear its heart on its sleeve (but does on a zip...)


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